Umall Own Brands

Sweet figs meet creamy cheese in a rustic, crusty roll baked to a caramelised top. At 100 g, it’s a satisfying grab-and-go bite—enjoy at room temperature or lightly warmed for...

Enjoy a café-style treat at home with this tray of assorted Swiss roll slices, featuring soft sponge cake wrapped around smooth whipped cream fillings. With chocolate, coffee and original flavours...

These Matcha Red Bean Buns feature soft, fluffy green tea bread wrapped around a generous core of sweet red bean paste. Lightly dusted with flour, they’re perfect as a breakfast...

These Fresh Taro Paste Buns feature ultra-soft, lightly sweet purple bread wrapped around a smooth, fragrant taro filling. Perfect for breakfast, afternoon tea or a quick snack, each bun delivers...

YH Bakery Nuts & Cheese Bread combines soft, fluffy bread with a rich cheese topping and a generous sprinkle of crunchy nuts. Chilled for the best texture and aroma, these...

This Parches Beef, Thick Egg & Cheese Bagel is a hearty, ready-to-eat sandwich packed in a convenient single-serve box. Soft bagel bread is layered with savoury sliced beef, a fluffy...

This handcrafted Rose & Cranberry Cream Bagel pairs a dense, chewy bagel with a rich cream filling studded with tart cranberries, then finishes it with a shower of dried rose...

This soft European-style bread roll is studded with blueberries and mulberries for a gently sweet bite and a tender, purple-hued crumb. Perfect on its own, lightly warmed, or toasted for...

These Fresh Raisin Bread Rolls are soft, fluffy, and gently sweet, with juicy raisins dotted through every bite. Perfect for breakfast, afternoon tea, or a light snack, they’re delicious on...

This Spicy Pork Floss Bun is a soft, airy bread roll generously coated with savoury pork floss and a gentle chilli kick. Enjoy it as a satisfying breakfast, quick lunch...

This Fresh Red Bean Swirl Bun features soft, fluffy bread filled and layered with sweet red bean paste, ideal as a light breakfast or afternoon treat. Beautifully twisted and baked...

Hema Strawberry Crepe Cake brings a café-style dessert straight to your fridge, with soft, thin crepes wrapped around a sweet strawberry filling. Ready to eat from the pack, it’s an...

This crackly-topped pineapple bun hides a molten milk custard centre for a rich, bakery-fresh treat. Soft, fluffy crumb with a caramelised cookie crust—classic Hong Kong bolo bao style in a...

Indulge in the delightful taste of G-LAB Original Swiss Roll, air-shipped for freshness. This pack contains 8 pieces of soft and creamy Swiss rolls, perfect for any occasion.Product Highlights: Air-Shipped...

This two-flavour Swiss roll set pairs aromatic Earl Grey tea with a classic original sponge, each rolled with light cream for a soft, airy bite. Pre-sliced into 8 pieces (600g),...

A soft milk-bread bun layered with sweet azuki (red bean) paste and a ribbon of lightly salted butter for a perfect sweet–savory balance. This classic East Asian bakery treat is...

Soft, buttery and irresistibly fluffy, this pull-apart bread is made for easy tearing and sharing. The layered crumb and golden crust make it a comforting choice for breakfast, afternoon tea,...

This bakery‑style soft bun from Pangdonglai features a caramelised cheese top and a luscious durian‑cheese filling. Pillowy European‑style crumb meets oozy, aromatic custard for a rich, dessert‑leaning treat—enjoy slightly warmed...

A striking black cocoa roll cake filled with velvety matcha cream and studded with tender adzuki red beans. Light, creamy, and not overly sweet, it’s a refined treat that pairs...

This Pangdonglai soft European-style bun is generously studded with crunchy walnuts and finished with a light cream filling for a balanced, nutty-sweet bite. Individually sized at 80 g, it’s a...

Light, pillowy buns layered with sweet red bean paste and a touch of salted butter—an irresistible sweet-salty combo. Enjoy straight from the pack or lightly toast for café-style warmth.Product Highlights:...